Last Updated: March 17, 2026
Cougar Strategy Group ("we," "us," or "our") respects your privacy and is committed to protecting the personal and business information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, cougarstrategygroup.com (the "Website").Please read this Privacy Policy carefully. By accessing or using the Website, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect minimal information to evaluate business inquiries and monitor website performance.
- Information You Provide to Us: When you interact with our lead generation forms, we collect your Company Domain.
- Information Collected Automatically: When you visit our website, we automatically collect certain technical and analytical information about your device and interaction with our site. This includes your IP address and the timestamp of your visit. In addition to standard website performance metrics, we use customer relationship management (CRM) and analytics tools to understand how you interact with our site. These tools may record data such as geographic location, browser type, navigation paths, pages viewed, and the duration of your visit.
2. How We Use Your Information
We use the information collected to operate our Website and evaluate potential consulting engagements. Specifically, we use the data to:
- Ensure our Website functions correctly and securely.
- Monitor Website performance and troubleshoot technical errors.
- Conduct A/B testing and analytics to understand user preferences and improve the user experience.
- Route and manage our customer data effectively.
- Analyze buyer intent and evaluate which services you or your company are most interested in, allowing us to tailor our follow-up communications and business strategies.
3. Third-Party Service Providers
We do not sell, trade, or otherwise share your information with outside organizations for their own promotional purposes.
We may share your information with trusted third-party service providers who perform critical services on our behalf. These include:
- Customer Relationship Management (CRM): We use HubSpot to capture lead information (Company Domain, IP address, timestamp), track website analytics, manage our contact database, and evaluate buyer intent.
- Data Management & Analytics Platforms: We use services such as Segment, Datadog, and Statsig to collect, route, and analyze user interaction data, monitor website performance, and run feature tests.
- Hosting and Security Providers: We use services such as Webflow and Cloudflare to host our website, deliver content efficiently, and protect against malicious activity. These providers may process network data for security and operational purposes.These third parties are authorized to process your information only as necessary to provide these specific services to Cougar Strategy Group.
4. Data Retention
We retain the lead data collected through our Website (including Company Domains, IP addresses, and timestamps) indefinitely to maintain a historical record of business inquiries, measure long-term analytics, and facilitate future communications or marketing efforts.
5. Your Choices and Data Rights
You have the right to request access to, correction of, or deletion of the data we have collected about you. You may also choose to stop receiving marketing or promotional communications from us at any time.To exercise any of these rights, or to update your communication preferences, please contact us directly at Csg@byu.edu.
6. Children's Privacy
Our Website provides business-to-business (B2B) services and is not intended for use by anyone under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal data from a minor, we will take steps to delete that information promptly.
7. Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated policy on the Website, with the "Last Updated" date revised accordingly. Your continued use of the Website after any changes indicates your acceptance of the new terms.
8. Contact Us
If you have any questions, comments, or concerns about this Privacy Policy or our data practices, please contact us at:
Email: Csg@byu.edu
