Last Updated: March 17, 2026
This Cookie Policy explains how Cougar Strategy Group ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website at cougarstrategygroup.com (the "Website"). It explains what these technologies are, why we use them, and your rights to control our use of them.
1. What Are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Cougar Strategy Group) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., interactive content and analytics).
2. Why Do We Use Cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Website and analyze buyer intent.
3. Types of Cookies We Use
Below are the specific categories of first and third-party cookies served through our Website and the purposes they perform:
Essential Website Cookies: These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as accessing secure areas. Because these cookies are strictly necessary to deliver the Website, you cannot refuse them without impacting how our site functions.
-Tools used: Webflow (website hosting and core functionality) and Cloudflare (content delivery and security).
Performance and Analytics Cookies: These cookies collect information that is used in aggregate form to help us understand how our Website is being used, how effective our marketing campaigns are, and to help us customize our Website for you. They help us monitor site speed, catch errors, and test new features.
- Tools used: Datadog (site performance), Statsig (A/B testing), and Segment (data routing and analytics).
CRM and Marketing Cookies: These cookies are used to track visitor behavior over time and assess buyer intent. They allow us to connect your browsing history on our site with your lead profile if you choose to submit your information via our contact forms.
- Tools used: HubSpot (customer relationship management and lead tracking).
4. How Can You Control Cookies?
You have the right to decide whether to accept or reject cookies. Because we do not utilize a pop-up cookie consent banner on our Website, you can exercise your cookie preferences by amending your web browser controls to accept or refuse cookies.
If you choose to reject cookies through your browser, you may still use our Website, though your access to some functionality and areas of our Website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information.
Here is how to manage cookies on the most popular browsers:
- Google Chrome: Go to Settings > Privacy and security > Cookies and other site data.
- Apple Safari: Go to Preferences > Privacy > Block all cookies.
- Mozilla Firefox: Go to Settings > Privacy & Security > Cookies and Site Data.
- Microsoft Edge: Go to Settings > Cookies and site permissions > Manage and delete cookies and site data.
5. Changes to This Cookie Policy
We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
6. Contact UsIf you have any questions about our use of cookies or other technologies, please contact us at:
Email: Csg@byu.edu
